Practical Tips for Self-Employed Consultants and Solopreneurs
Advice and Insight
Most solopreneurs launch their business with a simple LinkedIn post—but they're missing a golden opportunity. Your launch announcement isn't just another social media post; it's your debut on the professional stage. When done strategically, it can create momentum for your new venture and lay the groundwork for future success.
Read MoreMost solopreneurs find the majority of their work through referrals or repeat business from previous clients. These successful independents are the ones who come to mind when the need for their services arises. As I explain in my book, Succeeding as a Solopreneur, the two keys to making this happen are being memorable and nourishing your network. Using a “love list” is an excellent way to do both because it keeps your name fresh in people’s minds.
Read MoreOne of the six keys to success as a solopreneur is to be known for something and be memorable. When you are perceived as an expert, you’ll get more referrals and win more work. Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding.
A marketing tagline is short phrase that helps people remember you in a certain way. Just like the phrase “Just Do It” makes you think of Nike, your tagline should make people think of you when they hear it. Ideally, it should say what you do and the results you achieve.
Read MoreThe one thing all independent consultants and coaches have in common is we all get FUD from time to time: FEAR of change, UNCERTAINTY about how to address a situation, and DOUBT about trying something new. When these emotions crop up, I refer to it as the FUD monster. I imagine a hairy gremlin on my shoulder, whispering nasty self-doubt into my ear. Here’s what you can do to tame your FUD monster…
Read MoreSometimes, no matter how many times you remind a client to pay you, they still don’t send the money. Your client might give all sorts of excuses, or worse, they stop replying to you at all.
Whether it’s $5,000 or $500,000, it’s still worth taking the time to get the money you deserve, and you may not even need to hire a lawyer or collections agent. Based on personal experience, here are some things you can do on your own.*
Read MoreEveryone knows that consulting services can be hard to sell because it’s often perceived as expensive and too theoretical. To combat this bias, demystify your process. Using work samples and deliverables to show prospects how you do what you do will go a long way toward eliminating their skepticism.
Read MoreAlthough the Corporate Transparency Act (CTA) sounds like it only applies to large corporations, it affects you as an independent consultant if your business is structured as anything other than a sole proprietorship. If your business is an LLC, C-corporation, or filing taxes as an S-corp, you are legally obligated to fulfil the reporting requirement that kicked in at the start of this year. This article tells you what you need to know and how to comply so you can avoid unnecessary fees and penalties.
Read MoreMany solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true.
Being memorable generates referrals and credibility. This is why you want to be “The Person” to talk to for a given situation. Think of it from your potential client’s perspective. If someone is going to spend tens of thousands of dollars, they want to hire an expert, not someone who has “done something sort of like it,” or “done it once or twice,” or who may be able to help them. They want to hire a specialist and you want to be that person.
Read MoreAs consultants, our ability to communicate effectively is vital to our success. Whether you’re meeting a potential client for the first time or you have to deliver some difficult feedback, it’s hard to over prepare. That said, I suspect most of us don’t do enough preparation for these important conversations. Sure, we may jot down our key points or put together a flawless presentation, but have we prepared our brains to seek the outcomes we desire? …
Read MoreIf you provide services to companies as an independent consultant or to business professionals as an executive coach, you should be using LinkedIn to help build your business. It’s an excellent tool to establish your credibility, create awareness about your expertise and services, expand your network, and of course, keep in touch with your existing connections to help foster referrals. Although it’s a terrific platform, using LinkedIn effectively is getting more complicated as new features and tools are added. This article discusses two of the more recent LinkedIn tools that can be used as a solopreneur to help drive awareness of your services and build your pipeline of prospects.
Read MoreOf course you’ve heard of ChatGPT but are you using it to work smarter and more efficiently yet? If not, you should be! Recently the Professional Independent Consultants of America (PICA) hosted a members-only roundtable discussion to help people jumpstart their use of this powerful tool. Special thanks to Alexis Hultine of Digital by Design, and Dave Seaton of SeatonCX for leading the session and sharing their insights. This article was written by ChatGPT using the transcript of the roundtable.
Read MoreToo many solopreneurs undercharge for their expertise. They don’t know to add a hefty margin to cover things like self-employment tax, business expenses, health insurance, and nonbillable time spent on business administration. Or they haven’t raised their rates consistently over time, or they haven’t switched to a fixed fee. This article explains how to determine your “base rate”, and the external factors that will impact your pricing. …
Read MoreAs self-employed professionals, we’re experts at helping our clients solve problems but we often struggle when it comes to building a healthy pipeline of leads. For most of us, prospecting for new clients is the very last thing we want to do. But what if there was a way to make it less of a chore and maybe even enjoyable? …
Read MoreLast month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” We discovered her penetrating critiques of referral-generating “best practices,” and we learned about the science of referrals. Ultimately, we discovered that the common wisdom isn’t so wise, and that the best referral-generating strategies are the ones that empower referrers to serve their own social networks, boost their own senses of self, and close the loop on generous reciprocation. This month, we’re pivoting out of philosophy and into practice.
Read MoreA few months ago the PICA community gathered for a webinar with Stacey Brown Randall, a leading light in business referrals strategy. She spoke about one of the biggest problems in solopreneurship: the feast-famine cycle.
How do we put a stop to that cycle? How do we bring more clients into the fold? How do we systematize the business development process? And how do we do it all without spending money and effort on digital advertising and direct marketing?
Read MoreYou have less than a second to make a good impression! If you want new clients as a solopreneur, you must make a good first impression. Clients hire experts who are accomplished and trustworthy, so obviously you need to convey those qualities immediately, but not just when you meet someone. You need to project confidence and professionalism well before your first conversation, like on your LinkedIn profile. Specifically, your headshot. Here are four tips to make sure you’re not inadvertently turning prospects away.
Read MoreAfter decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals.
Read MoreAs a solopreneur, good marketing is critical. A well-polished image can attract clients by conveying competence and professionalism. It can differentiate you from competitors, and it demonstrates that you take your business seriously. A professional image enables prospective clients to see you as credible from the very first impression. You know this, but you may still have the lame blue-gray square on our personal LinkedIn profile…
Read MoreAs a solopreneur responsible for finding your own work, you may be tempted to adopt the ABC sales mantra, “Always Be Closing,” as described so powerfully by Alec Baldwin in the movie Glengarry Glen Ross. But when you’re self-employed, ABC might be the kiss of death to your business because nobody likes being sold. As coaches, independent consultants, and financial planners, we’re problem-solvers, not salespeople. We want to be remembered and trusted, so put the client first.
Read MorePractical tips and advice for solopreneurs such as independent consultants, executive coaches, and financial planners. #SolopreneurSuccess
This is where we post our latest content on how to be your best as a self-employed consultant. Nearly all articles are written by PICA’s Chief Advocate, Liz Steblay, based on her 25 years in consulting, including 20 as a solopreneur.
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