How to Develop Your Tagline to Win More Work

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How to Develop Your Tagline to Win More Work

One of the six keys to success as a solopreneur is to be known for something and be memorable. When you are perceived as an expert, you’ll get more referrals and win more work. Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding.

A marketing tagline is short phrase that helps people remember you in a certain way. Just like the phrase “Just Do It” makes you think of Nike, your tagline should make people think of you when they hear it. Ideally, it should say what you do and the results you achieve.

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Taming Your FUD Monster to Create the Consulting Career of Your Dreams

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Taming Your FUD Monster to Create the Consulting Career of Your Dreams

The one thing all independent consultants and coaches have in common is we all get FUD from time to time: FEAR of change, UNCERTAINTY about how to address a situation, and DOUBT about trying something new. When these emotions crop up, I refer to it as the FUD monster. I imagine a hairy gremlin on my shoulder, whispering nasty self-doubt into my ear. Here’s what you can do to tame your FUD monster…

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Narrow Your Niche to Win More Work as a Solopreneur

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Narrow Your Niche to Win More Work as a Solopreneur

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true.

Being memorable generates referrals and credibility. This is why you want to be “The Person” to talk to for a given situation. Think of it from your potential client’s perspective. If someone is going to spend tens of thousands of dollars, they want to hire an expert, not someone who has “done something sort of like it,” or “done it once or twice,” or who may be able to help them. They want to hire a specialist and you want to be that person.

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As a Solopreneur, Don’t be #OpenToWork on LinkedIn. Do this instead!

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As a Solopreneur, Don’t be #OpenToWork on LinkedIn. Do this instead!

If you provide services to companies as an independent consultant or to business professionals as an executive coach, you should be using LinkedIn to help build your business. It’s an excellent tool to establish your credibility, create awareness about your expertise and services, expand your network, and of course, keep in touch with your existing connections to help foster referrals. Although it’s a terrific platform, using LinkedIn effectively is getting more complicated as new features and tools are added. This article discusses two of the more recent LinkedIn tools that can be used as a solopreneur to help drive awareness of your services and build your pipeline of prospects.

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What Clients Look for When Hiring a Solopreneur

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What Clients Look for When Hiring a Solopreneur

After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals.

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